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Hello, I am Emily, creator of Ditch the Heels. I live in San Francisco with my husband, 1 year old girl, and dog. Ditch the Heels is a beauty, lifestyle and mommy blog used as a creative outlet to express my passions and to capture my busy and fulfilling life. It is about effortless beauty, self-confidence, and life adventures.

I founded Ditch the Heels in June 2015 during finals week of business school and stayed up until 4am many nights in a row brainstorming on names, putting together a brand strategy, designing the layout, creating a content calendar, negotiating with my husband on a budget, etc. I must admit the timing was not great since I was also busy studying for exams, but I was just so inspired after taking a digital marketing class that I just couldn’t wait to apply everything I’ve learned into a real life project. My goal for this blog is to share my passions with you, capture beautiful life moments through photography, apply the things I’ve learned in my classes and work experience in brand management, learn about new tools and strategies to become a better marketer, and make new friends!

You can read more about me on my first blog entry Hello! Welcome to Ditch the Heels!

I’d love to hear from you. Check my contact page for more information, or send me a note to [email protected]

Thank you for stopping by!